The Marine Mammal Center in Sausalito, CA rescues, rehabilitates, and releases mammals that are injured, ill, or have been abandoned. They conduct globally recognized scientific research and inspire and educate over 100,000 visitors per year.
The decision to implement a digital program onsite for visitors was two-fold:
- Education: provide transparency around their scientific and medical work.
- Point of Action: increase awareness and inspire everyday actions for healthier oceans.
WHAT’S COOKIN’ IN THE FISH KITCHEN
The MMC team determined three key goals for their first in-gallery experience installed in front of their food preparation area:
- Introduce the importance of their fish kitchen and food in general in the health and rehabilitation of patients.
- Share specific patient journeys to help visitors empathize with the experience of injured, ill, or abandoned sea lions and seals
- Provide visitors with a list of concrete actions they can take to support the MMC’s efforts and help protect our oceans and marine life.
Installation also had specific requirements:
- Run outdoors, withstanding exposure to the elements
- Durable enough to handle a high volume of school groups
- Does not require internet access to run
CultureConnect’s applications are device agnostic – ultimately, the MMC team chose an MS Pro tablet in an off-the-shelf weatherproof kiosk. The application was published in ‘offline mode’ – meaning it could run on the device without the internet. Whenever the MMC team wanted to sync new content or the user data & analytics, they could briefly connect to the CultureConnect CMS and make that update.
This portion of the application introduces the menu (sustainable fish, always), where food was sourced, how the food is prepared, and how the animals are fed (physically and financially). The staff chose to focus on hi-res images of kitchen staff at work.
MEET THE PATIENTS
In order to make the hundreds of marine mammals that come through the MMC facilities real to visitors, the staff highlighted three patients in particular, Percevero, Megan, and Heyerdahl. Visitors follow each patient’s journey from initial rescue, their rehab and all the way to their release back in the ocean.
Visitors learn about the environment, the patient’s illness, treatment, and recovery. This part of the app is a very powerful reminder of how our decisions impact the planet.
HOW YOU CAN HELP
By setting up a Sustainable Seafood Trivia Game, the MMC staff offers visitors a fun way to learn about sustainable seafood choices. In a playful setting, visitors can discover how to order fish at a restaurant or market that will help contribute to healthy ocean populations.
Once you’ve completed the quiz, you can learn how to take action today. From Adopt-a-Seal to practical instructions about how to behave near marine mammals, this section is devoted to enabling and encouraging action.
After the Marine Mammal Center launched their application in 2017, they used the data and analytics dashboard to measure visitor engagement. This has helped them evolve content and plan for their future digital experiences launching in 2018.
Want to learn more about the Marine Mammal Center and how you can help? Check out their website.